Technical writing
Articles by Hugo Naili
Hugo Naili writes practical articles for frontend engineers and technical product teams.
The collection covers implementation details, architectural tradeoffs, performance, technical demos, and lessons from building production-oriented web experiences.
Latest technical articles
Next.js
Structured data in Next.js: Person and BlogPosting schema
A practical guide to JSON-LD in the Next.js App Router: where the schema goes, why @id references matter more than inline objects, and the mistakes that make it silently useless.
Aug 3, 2026 - 5 min read
Design Systems
Extracting design tokens from a site you don't control
Turning a URL into a usable design token set: why frequency counting fails, how prominence weighting fixes it, and why screenshots belong in verification rather than extraction.
Aug 3, 2026 - 6 min read
Demos
What building 40+ product demos taught me about software
A year of building demo environments full time: what transferred from product engineering, what inverted, and where the line sits between a fast demo and a dishonest one.
Aug 3, 2026 - 5 min read
TypeScript
How to type third-party API responses in TypeScript (without lying to your compiler)
A practical guide to typing API responses in TypeScript: where generics help, why type assertions are a trap, and how runtime validation and codegen give you real end-to-end safety.
Jun 13, 2026 - 5 min read
TypeScript
TypeScript vs. JavaScript: Explaining the differences
TypeScript provides developers many advantages over JavaScript: you can identify and enforce data...
May 7, 2026 - 6 min read
JavaScript
What is the global object in JavaScript? A practical guide for developers
The JavaScript global object and scope are a key part of building apps with JavaScript....
Apr 29, 2026 - 5 min read
Vue
Vue vs. React: Which JavaScript UI framework is best?
Choosing the right UI framework can make a big difference to your project's success. Vue and React...
Apr 28, 2026 - 10 min read
React
React vs. React Native: The difference, and which is best for you
Choosing between React vs. React Native for your project can be confusing. Both JavaScript user...
Apr 28, 2026 - 6 min read
Demos
Designing Demos That Don’t Lie: A Demo Engineer’s Guide
There’s a special kind of dread that comes from watching a demo you know will never survive first...
Apr 28, 2026 - 6 min read
React
What is React memo? How to improve React performance
React memo is a powerful feature that improves the performance of your React applications by letting...
Apr 28, 2026 - 7 min read